Brand building, campaigns, digital presence
IGO Marketing builds the brand presence behind the group's many business lines — running campaigns, managing digital channels, and shaping how IGO is seen across the markets it serves. They also maintain brand consistency across all of IGO's sub-brands and business divisions.
Campaign Management
Plans and executes marketing campaigns across IGO's brands and business lines — managing timelines, creative production, channel activation and post-campaign performance analysis.
Digital Marketing & Social Media
Manages IGO's presence across Instagram, Facebook, LinkedIn and WhatsApp Business — creating content, running paid ads and growing engagement to build brand awareness and generate leads.
Brand Management
Maintains brand consistency across all 27 IGO sub-brands — governing logo usage, visual identity, messaging tone and communication standards across every touchpoint and medium.
Content Creation
Produces written, visual and video content for campaigns, websites, sales decks and social media — translating complex farming-tech topics into clear, compelling communications.
Market Research
Conducts consumer and market research to understand buying behaviour, competitor positioning and emerging trends — feeding insights into campaign strategy and new product development.
Lead Generation Support
Works closely with Business Development to generate qualified leads through inbound marketing, events and digital campaigns — tracking lead quality and conversion rates to optimise spend.
IGO Marketing Team
IGO Marketing Team
Press Media Award
IGO Marketing team received the Press Media Award for generating 50+ positive media features across print, digital and broadcast outlets.
Best Agri Startup Award
Brand marketing campaigns and investor communications were central to IGO receiving the Best Agri Startup recognition in 2025.
100K Digital Reach
Grew IGO Group's combined social media and digital presence to 100K+ followers and 500K+ monthly impressions in FY 2024–25.
Brand Identity Launch
Successfully launched the unified IGO Group brand identity — logo, visual system and messaging — adopted across all 18 subsidiaries.
Tools & Systems Used
Cross-Department Collaboration
Partners with Business Development and CRM on lead generation, IT & AI on website and digital platform updates, and every brand team on campaign content.
Explore open roles across IGO Group’s 18 departments.
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